Mom Sparks Backlash After Bleaching 5-Year-Old Daughter’s Hair — But Says It Was a “Special Bonding Moment”
Utah influencer Demi Lucy May Engemann set off a viral storm in September 2022 after posting a TikTok of a salon day with her five-year-old daughter, Maude. The little girl had asked to bleach her hair so it could later be dyed pink — and Demi agreed.
The video, which quickly racked up over 2 million likes, showed Maude missing a day of school for the appointment, helping mix the bleach, enjoying snacks, and finally smiling proudly at her freshly lightened hair.
A Viral Debate
While many viewers thought the moment was sweet, others were quick to criticize. Dermatologists and parents voiced concern about the potential risks of bleaching such young hair, warning that children’s strands are typically finer and more vulnerable to damage. Some commenters even shared personal stories of long-term hair breakage from early coloring.
Mom Defends Her Decision
In response to the backlash, Demi released a follow-up TikTok. She explained that the decision had been made carefully with her husband and that Maude’s request — not family pressure — inspired the change. She also rejected rumors that the bleaching was done for photos, stressing: “I would never make my daughter feel like she had to change for anyone else.”
Supporters Step In
Despite the wave of criticism, Demi also found plenty of support. Fans praised her for encouraging her daughter’s creativity and self-expression, with many reminiscing about their own childhood hair experiments. To them, the salon trip wasn’t just about hair — it was about memories, confidence, and connection.
A Bigger Parenting Conversation
The incident highlights how parenting choices can spark intense public scrutiny online. For Demi, the salon day was less about the hairstyle and more about bonding with her daughter and allowing Maude to celebrate her individuality.
Whether you agree or not, one thing is clear: this five-year-old will never forget the day she got to express herself — with her mom cheering her on every step of the way.