Maxwell House Drops 133-Year Legacy — You Won’t Believe the New Name!
Few brands in America carry as much history as Maxwell House coffee. For over a century, it has been a staple in kitchens, diners, and workplaces. Its legendary slogan, “Good to the Last Drop,” even made its way into presidential speeches.
But now, in a move shocking coffee lovers nationwide, Kraft Heinz is retiring the iconic Maxwell House name and replacing it with… “Maxwell Apartment.”
Yes, you read that right. A brand known for comfort, tradition, and morning routines is now embracing apartment living, smaller households, and what the company calls “the changing consumer landscape.”
Critics are already questioning the change, asking: Is this modernization… or a step too far?